A new collection of Tommy Hilfiger will create an artificial intelligence

The future has already come, it is a fact. And if you think that this concerns anything but fashion, you are deeply mistaken! The other day, Tommy Hilfiger decided to be one of the first to resort to using artificial intelligence: together with IBM and the Fashion Institute of Technology (FIT) in New York, he developed a pilot project Reimagine Retail, which will create the next collection instead of designers.

Tommy Hilfiger Publication (@tommyhilfiger)Oct 20, 2017 at 7:47 PDT

Tommy Hilfiger Publication (@tommyhilfiger)Sep 27, 2017 at 4:01 PDT

How it works? Everything is simple: the students of the Technological Institute of Fashion collected archival images from Tommy Hilfiger shows and shots of lookbooks, and then added this data to the artificial intelligence program. The car has issued new colors, patterns and shapes of things that will fit Tommy Hilfiger - their brand and uses in the new collection. By the way, the idea itself is far from new: there is already, for example, the AI ​​designer algorithm (literally, “a designer with artificial intelligence”), who has been studying thousands of advertising campaigns since the 90s, and then gives ideas to every fashionable friend he knows. home and creative director.Of course, he pushes first of all on statistics, and there is no need to talk about the creative beginning - pure mathematics.

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