Bic Pens for Women
BiC Posted A Sexist Advert on Women’s Day, And People Weren’t Happy
Didn't they learn from their 'girl pen' fiasco?
Uh oh, BiC are at it again with this sexist advert supposedly celebrating Women’s Day. It’s not the first incident the company have been blasted for in regards to their sexist behaviour, how can we forget the time they created those ballpoint pens ‘for her’ because our lady hands couldn’t handle their “manlier” versions?
Well this time it’s their South African division that’s in hot water. BiC SA released an advert on Women’s Day with the slogan: “Look like a girl, act like a lady, think like a man, work like a boss” accompanied by a stock photo of a glamorous, attractive looking businesswoman… obviously. We can’t really get our heads around how, or why, anyone thought this was a good idea, and neither could Twitter by the looks of responses.
In general, people were shocked that a company of that scale could think this was appropriate, and couldn’t even begin to comprehend what looking like a girl, acting like a lady or thinking like a man actually was.
“My boss is a woman, but she doesn’t think like a man, or dress like a girl. Should I confiscate her pens?” said one user, whilst another joked that BiC were going to be receiving a ton of free publicity with this mistake.
Video: Bic Apologizes for 'Sexist' Post on Facebook
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