#PFW: A Chat with Isabel Marant | Aimee Song
Exclusive: Isabel Marant on Her New Makeup Line with L'Oréal Paris
There are certain designers who instantly come to mind when you think of bold runway makeup. Chanel, Christian Dior, Prada, Gucci—these fashion houses embrace color and texture on almost every runway, season after season. But Isabel Marant? The French designer's models usually walk the Parisian runways without a stitch of visible makeup, much like the designer herself.
Glowy, dewy, and fresh-faced, the Isabel Marant woman embodies a laidback and French-bohemian approach to beauty. Which is precisely why she makes such a curious—and yet genius—choice for a L'Oréal Paris makeup line collaboration. "This is a collaboration that’s really of the moment: synonymous with Parisian elegance, Isabel Marant is one of the great self-made designers today. Absolutely true to herself and her independence, she’s the perfect partner for the brand, in our drive to make every woman around the world feel worth it,” Pierre-Emmanuel Angeloglou, the L’Oréal Paris Global Brand President, says in a release.
Known for her must-have booties, accessories, and wardrobe staples like chunky sweaters and moto-inspired jackets and jeans, Marant can now add lipstick, eyeshadow, and highlighter to her list of products that are sure to sell out. Each product is housed in sleek black-and-white packaging and modern text that will pop on drugstore shelves. We spoke with the French designer over the summer while shooting the campaign for her makeup line to get the scoop on the new line of products, which will be available later this month.
HB: When you think of the Isabel Marant woman, glowing skin and little-to-no visible makeup comes to mind. So this is such an interesting collaboration. Tell us about it.
IM:"My woman is always quite natural and not wearing so much makeup, but at the same time she pays a lot of attention to herself and she likes to play and enjoy life. I think there are certain occasions where you are very happy to wear a red lipstick. It's also for the idea of providing a makeup line that you can always carry with you and always be ready to go from your office life to a party, when you don't really have time to make yourself ready."
HB: Why was now the right time to step into cosmetics as a brand?
IM:"L'Oréal Paris had this idea about collaborating with different super well-known designers. It's just a capsule that we are doing together."
HB: How long have you been working on the line?
IM:"It's actually moved quite fast because I had quite a precise idea of what I wanted to achieve with them. We were in agreement on the way we wanted to do this collaboration. What took the most amount of time was finding the right colors and shades, but I think we started to work around the idea a few months ago."
HB: Have you been approached about starting a cosmetics line or perfume in the past?
IM:"I have been approached about moving into cosmetics or perfume many time. Actually, I've worked with L'Oréal a very long time ago, about 20 years ago, so it has been a very nice experience to work with the brand because it's a great opportunity to bring our talents together."
HB: Do you have a favorite product from the collection? Why?
IM:"It's difficult to say. I love this certain red lipstick, it's the one I always look for and that I can never find. There's also a mascara that is transparent, so you can use it on the eyebrows and eyelashes and it gives this glazed kind of look that is super natural, and I really love that."
HB: Tell us about the campaign you’re shooting today.
IM:"We were doing a kind of modern western in Paris. We had a lot of fun, but it was an 18 hour day, which was crazy. We did video visual and we were very lucky that the weather was just fantastic here in Paris. It was outside in front of the Louvre and we were shooting on one of the bridges next to the Louvre with an incredible view of Paris, so it's this western idea mixed with a Parisian feel—it's going to be amazing."
HB: How involved were you in the process of picking the shades/formulas for the collection? What about the packaging?
IM:"I was very involved. I went into the L'Oréal laboratory and we worked together on the colors, textures, and on the packaging. The packaging is very funny, you will discover in September. I'm not going to tell you all about it."
HB: Why do you think women globally are so obsessed with French beauty?
IM:"Everybody likes the look of French women because we have this easygoing attitude towards beauty, which comes off as kind of natural and effortless. But I can tell you, we put in a lot of effort to look effortless."
HB: You’re known for wearing little makeup—so tell us about your skincare routine. What do you use in the morning and evening? Do you ever wear makeup?
IM: "I don't really wear a lot of makeup. I think beauty starts with how you take care of yourself. For me it's all about feeling good. When I don't feel good or I have dry skin in the winter, I love using a very bright lipstick, or in summer I love to wear an eyeshadow that's a bit blurred. It's always quite playful and it's a happy thing to buy and to wear makeup. It's kind of like buying a nice pair of shoes, when I buy a nice lipstick it makes my day."
HB: Why is beauty/cosmetics so important for women? How has it played a role in your life?
IM: "I think it's something that is next to you all of your life.
Video: Behati Prinsloo's Guide to Fresh-Faced Everyday Makeup | My Beauty Tips
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