Why is keratin hair straightening

Gwyneth Paltrow, Megan Fox, Jennifer Lopez, Jennifer Aniston, Demi Moore, Halle Berry, Salma Hayek - this is not yet a complete list of Hollywood stars who turn to keratin hair straightening. The effect of the procedure is amazing: the hair becomes obedient, soft, smooth, elastic, silky, cease to curl ... But keratin straightening has the reverse side of the coin, and not one. We tell what's what.

What is keratin straightening?

Our hair is made up of 80% keratin (a natural protein that is responsible for the structure and condition of the hair). It is this component that determines whether the hair will be straight or wavy. Keratin has a beneficial effect on the condition of the hair, restores them, improves the structure. With the help of the procedure, the hair is saturated with keratin, thereby acquiring an attractive appearance, becoming shiny and silky. Under the action of keratin, hair begins to resist the adverse effects of the environment.

During keratin straightening, the master applies a special composition to the hair, which penetrates into their structure, fills the voids and cracks, restoring the former condition of the hair. Everything is quite simple and sounds very tempting, but everything is not as rosy as the masters in beauty salons tell us.



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