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Women’s make-up bags worth £57
British women spend £1.1 billion a month on cosmetics
Women carry an average of £57-worth of cosmetics in their make-up bags, according to a new poll.
Despite therecession,a survey of more than 1,000 women bycosmeticsfirm Avon found that Britons are spending £1.1 billion a month onmake-up.
Mascarawas overwhelmingly the most popular item with 62% of women saying it was an essential purchase, while 38% consideredlipsticka ‘must-have buy’.Foundationcame a close third with 37% of women saying they had to have it.
Cary Cooper, professor of psychology and health at Lancaster University, said women were probably spending onmake-upto help cheer themselves up amid the current economic turmoil.
‘During the recession, many people will feel low because of financial difficulties and may be worried about their job or a partner’s job,’ he said.
‘Many people buyluxuriesin a time like this to make them feel better – whether that ischocolate or make-up. Women who feel low want to look better – they go for a haircut, have their nails done or buy new make up. It’s a common phenomenon.’
‘It may make them feel better at the time but it’s what psychologists call atemporary palliative– it doesn’t solve the problem but helps them to feel better in the short term.’
The study found women between the ages of 16 and 24 carry £69 worth of make-up while 25 to 34-year-old have on average £71 ofcosmetics. After this age, women’s spending on make-up drops off steadily with the over-55s carrying less than £35 of product.
Video: What's In My Travel Makeup Bag? My Essentials! ◈ Ingrid Nilsen
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